Project Overview

Client: Podcast-led product collaboration
Industry: Games · Entertainment · Lifestyle
Timeline: 4 weeks
My Role: Designer responsible for concept, illustration, card design, and packaging.
Tools: Illustrator · Photoshop · Procreate

Goals & Challenges

Goals

• Design an engaging game that encourages conversation and emotional connection

• Create characters and visuals that feel approachable, playful, and inclusive

• Develop a clear card system that is intuitive and easy to use

• Design packaging that communicates the purpose and tone of the game

Challenges

• Translating abstract concepts like connection and conversation into a tangible game experience

• Balancing playful illustration with clarity and usability

• Designing a complete visual system that works consistently across cards and packaging

• Preparing artwork for print and production requirements

Process

Concept & Game Structure
I began by defining the game’s purpose, tone, and audience. The structure of the game was designed to guide players naturally into conversation, helping break the ice without feeling forced.

Character & Illustration Development
I designed a set of characters and visual elements that support the game’s friendly and inviting tone. Illustration style and color choices were explored to ensure warmth, clarity, and visual consistency.

Card Design & System
Each card was designed with clear hierarchy, readable typography, and balanced layouts. The system ensures ease of use while maintaining visual interest throughout gameplay.

Packaging Design
The packaging was designed to reflect the spirit of the game approachable, fun, and modern; while clearly communicating how and when the game should be played.

Production Preparation
Final assets were prepared with print and production considerations in mind, ensuring consistency, accuracy, and readiness for market release.

Results

The project resulted in a complete, production-ready card game that combines illustration, product design, and packaging into a cohesive experience. Match and next successfully translates conversation and connection into a tangible, engaging product, designed for real-world use and prepared for market launch through a podcast-led release.