Project Overview

Client: BohoBurn
Industry: Fragrance · Lifestyle · Wellness
Timeline: 6 weeks
My Role: Lead Designer (Branding, packaging, UI design, team coordination)
Tools: Illustrator · Photoshop · Figma · Asana · Notion

Goals & Challenges

Goals

• Translate the emotional and sensory nature of scent into a visual identity

• Create packaging that feels intentional, organic, and elevated

• Design a website layout that supports storytelling, mood, and usability

• Build a flexible visual system that supports future scent collections

Challenges

• Visually expressing an intangible product like scent

• Balancing artistic exploration with business objectives and timelines

• Maintaining consistency across physical and digital touchpoints

• Managing team collaboration while preserving a cohesive creative direction

Process

Discovery & Brand Alignment
I began by defining BohoBurn’s values, audience, and emotional tone. This phase focused on understanding how scent, memory, and nature could be visually translated into a calm yet expressive design language aligned with the brand’s purpose.

Brand Identity Development
I led the creation of the visual identity, including typography, color palette, and graphic elements inspired by natural textures, warmth, and organic forms. The identity was designed to feel both expressive and adaptable.

Packaging Design
Packaging concepts were developed to enhance the sensory experience, balancing aesthetics, functionality, and production considerations. Iterations focused on material feel, clarity, and emotional connection.

Website Layout & Experience
The website layout was designed to guide users through a calm, immersive experience, supporting storytelling and product discovery while remaining intuitive and visually aligned with the brand.

Team Coordination & Project Management
Alongside design execution, I managed a team of five, organizing workflows, prioritizing tasks, and leading feedback cycles. I ensured alignment between creative vision and business goals while maintaining quality, clarity, and delivery timelines.

Results

The project resulted in a cohesive, emotionally driven brand system that translates BohoBurn’s philosophy into tangible visual and digital experiences. The branding, packaging, and website work together to create a unified presence that supports storytelling, customer connection, and long-term brand growth—delivered through structured collaboration and thoughtful execution.