Project Overview

Client: Cannbloom
Industry: Cannabis · Agriculture · Wellness
Timeline: 3 weeks
My Role: Lead Designer (Branding, UI design and team coordination )
Tools: Illustrator · Photoshop · Figma · Notion · Asana

Goals & Challenges

Goals

• Create a logo that feels clean, modern, and rooted in nature

• Design a website that communicates trust and credibility

• Ensure clarity and readability in a regulated industry

• Build a digital presence that supports future growth

Challenges

• Designing within industry regulations while maintaining visual appeal

• Balancing natural aesthetics with a professional, compliant tone

• Communicating complex information in a clear and accessible way

Process

Brand Exploration
I began by defining Cannbloom’s visual direction, focusing on natural elements, simplicity, and clarity. Logo concepts explored balance, structure, and organic forms to reflect the brand’s values.

Logo Design
The logo was developed to be versatile across digital applications, maintaining legibility and consistency while reinforcing the brand’s identity.

Website Design
I designed the website layout with a focus on hierarchy, usability, and clean navigation, ensuring content is easy to scan and information is communicated clearly.

Team Coordination & Project Management
Alongside design execution, I coordinated tasks, timelines, and feedback using Notion and Asana, ensuring alignment between design decisions, business needs, and delivery schedules.

Results

The project resulted in a cohesive logo and web presence that position Cannbloom as a trustworthy and professional cultivation brand. The final designs provide a strong digital foundation that supports brand credibility, clarity, and future growth.