Project Overview

Client: Ohrganic
Industry: Skincare · Beauty · Wellness
Timeline: 8 weeks
My Role: Lead Designer (Packaging, social media assets and team coordination)
Tools: Illustrator · Photoshop · Asana · Notion

Goals & Challenges

Goals

• Communicate Ohrganic’s commitment to nature, sustainability, and transparency

• Create packaging that feels clean, premium, and environmentally conscious

• Design social media assets that educate, build trust, and reflect brand values

• Maintain visual consistency across packaging and digital platforms

Challenges

• Balancing scientific credibility with a natural, approachable aesthetic

• Translating sustainability values into clear, engaging visuals

• Creating social media content that feels informative without overwhelming

• Coordinating a team while maintaining quality and meeting timelines

Process

Discovery & Brand Alignment
I began by defining the brand’s values, audience, and positioning, focusing on how nature, skincare innovation, and sustainability could be visually expressed in a clean and trustworthy way.

Brand Identity Development
I led the creation of the visual identity, including typography, color palette, and graphic elements inspired by natural textures and minimal aesthetics.

Packaging Design
Packaging concepts were developed with clarity, material feel, and sustainability in mind. Iterations focused on hierarchy and visual balance to ensure both usability and shelf presence.

Social Media Asset Design
I designed a set of flexible social media templates and visual assets to support product education, ingredient storytelling, and brand awareness while maintaining consistency and adaptability.

Team Coordination & Project Management
Throughout the project, I managed team workflows, organized tasks, and led feedback cycles, ensuring alignment between creative vision, business goals, and delivery timelines.

Results

The project resulted in a cohesive and scalable set of visual assets across packaging and social media. The final designs support Ohrganic’s mission by creating a calm, trustworthy, and educational brand presence that strengthens visual consistency, supports ongoing content creation, and enables long-term growth through structured collaboration and thoughtful execution.