Project Overview

Client: Petlayson
Industry: Pet Care · Consumer Products · E-commerce
Timeline: 3 weeks
My Role: Lead Designer (Packaging, UI design and team coordination )
Tools: Illustrator · Photoshop · Figma · Notion · Asana

Goals & Challenges

Goals

• Design packaging that communicates clarity, quality, and trust

• Create an intuitive UI for the webstore that simplifies product discovery

• Ensure consistency between physical product packaging and digital experience

• Support scalability for future product extensions

Challenges

• Translating a functional product into a friendly, approachable brand presence

• Balancing technical product information with a clean, user-friendly interface

• Designing a cohesive system across packaging and e-commerce

• Managing timelines and feedback across multiple design streams

Process

Product & User Understanding
I began by understanding the product’s functionality, target audience, and key user needs, focusing on clarity, usability, and trust.

Packaging Design
Packaging concepts were developed with a focus on hierarchy, readability, and visual balance, ensuring important product information is easy to understand while maintaining a clean aesthetic.

UI Design & Structure
I designed the webstore UI with a clear layout system, intuitive navigation, and consistent visual language to support a smooth shopping experience.

Workflow & Project Coordination
Alongside design execution, I coordinated tasks, timelines, and feedback using Notion and Asana, ensuring alignment between design, business goals, and delivery schedules.

Results

The project resulted in a cohesive packaging and UI system that supports Petlayson’s product functionality and user experience. The final designs create a clear, approachable, and scalable foundation for the brand, aligning physical and digital touchpoints while supporting efficient execution and future growth.